• Work
  • Contact
  • Instagram
  • Twitter
  • LinkedIn

Page content

Northern Lights Logo
Northern Lights Logo

Single portfolio content

Northern Lights - Logo Concept

This project explores a fictional sports franchise based in Minnesota, USA or Manitoba, Canada.

The primary mark features an "M" with trees forming the negative space in the logo. The letter frames a nighttime landscapes with the Northern Lights in the distance, and the North Star adorned atop the mark.

The secondary marks feature a similar themes, framed by either the state of Minnesota or a Canadian maple leaf, with a howling wolf in the forefront.

Details
  • Concept: Minnesota / Manitoba Northern Lights Logo Exploration
  • Year: 2020
  • Category: Branding
  • Details: Concept brand markings for sports team based in Minnesota or Manitoba
//www.kenchernoff.com/wp-content/uploads/2022/03/logo.png
  • Twitter
  • Instagram
  • LinkedIn

Page Copyright

Copyright 2022. Ken Chernoff Design Studio. All rights reserved.