Single portfolio content
Northern Lights - Logo Concept
This project explores a fictional sports franchise based in Minnesota, USA or Manitoba, Canada.
The primary mark features an "M" with trees forming the negative space in the logo. The letter frames a nighttime landscapes with the Northern Lights in the distance, and the North Star adorned atop the mark.
The secondary marks feature a similar themes, framed by either the state of Minnesota or a Canadian maple leaf, with a howling wolf in the forefront.
- Concept: Minnesota / Manitoba Northern Lights Logo Exploration
- Year: 2020
- Category: Branding
- Details: Concept brand markings for sports team based in Minnesota or Manitoba