Mark Does Outdoors

I’ve known my friend Mark Redman (@markdoesoutdoors) going on close to 20 years. He’s an avid hiker and an excellent photographer, and has captured some jaw-dropping shots of the Alberta wilderness. I highly encourage you to check his IG profile for some truly inspirational photos.

A short time ago when I got my studio up and running again, Mark sent me a message to say how he had used some of my logo work as inspiration for his personal adventure branding. The way I see it, if he wants to ape some of my design, then it should be a little more personalized. I’ve really enjoyed exploring the world of adventure branding and had some ideas in my head based on Mark’s photography and adventures.

I know Mark really liked some of the “camp badge” iconography I’d put together, so I created a version based around a large letter R as the primary shape, with mountains, open lakes and kayaks as the main features.